Case study · ecommerce-retail
Headless Fashion Storefront
Conversion +22%, LCP 1.2s - a headless rebuild that survived Black Friday.
Headless Fashion Storefront case studyOverview
The brief.
A fashion retailer broke free of a templated platform with a headless storefront on edge rendering, lifting conversion 22% and holding zero downtime through Black Friday.
Client
Fashion retailer
E-commerce
multi-market
Gallery
In the wild.
The numbers.
Results
+22%
conversion
1.2s
LCP
100%
Black Friday uptime
+31%
search-attributed revenue
The challenge
What was in the way.
The template ceiling
On a templated platform, every design looked like every competitor. Merchandising was boxed in, and the brand couldn't differentiate.
Latency cart abandonment
Slow product pages and checkout added friction on mobile. Every 100ms of latency cost measurable revenue at peak.
“Conversion is up 22% and we finally own our design. Black Friday didn't flinch.”
Outcome
The bottom line.
Conversion +22%, LCP 1.2s - a headless rebuild that survived Black Friday.
FAQ
About this engagement.
Why headless over the platform?
Headless gave full design control + edge speed the template couldn't.
How did you survive Black Friday?
Load tests simulated 10x peak; edge rendering absorbed the spike.
PIM/ERP sync?
Real-time catalog sync so storefront stock is always accurate.
Want results like these?
We build to the outcome, then let the numbers speak.